A slow rollout for Facebook’s amped-up Graph Search will have you finding new ways to fritter away your time on the site. The ability to search for post content is available in beta for users only in the U.S, for now. Especially convenient for marketers are new ways to identify potential fans and compare with competitors.
At first debut, Graph Search was an ambitious undertaking but failed to make sense of the data you could search for. Now you can search for more than just post topics, but also places and times unless specifically blocked by privacy settings. Using conversational queries like “Restaurants in Portland, Oregon my friends have been to” can pull up amusing results.
The information your friends and fans post can now be used to your advantage. Finding people with niche interests or building your professional network are just a few of the ways Graph Search can be mined for useful information.
Source: Venture Beat
