Honda has really been showing off on YouTube lately. First, they had us absolutely enamoured with ‘The Other Side’ and then they got everyone a bit nostalgic for the Honda Oddysey with a bunch of videos featuring childhood toys. The car brand is proving it has a serious command of YouTube. So, it’s only appropriate that Honda challenge us all to a little game of… speed reading.

The ads reveal not one car, but three: The 2016 HR-V, Honda Jet and Honda Civic Type R, in a way that is subtle, elegant and makes a point. Moreover, the campaign is all about Honda’s company ethos: “a challenge to push themselves to improve while continuing to innovate.”

Can you ‘Keep Up’ Ready to go a little bit ‘Faster’ Or maybe that’s too small fry for you.