While Tim and Eric are by new means new to creating viral ads having done some great spots for the likes of Old Spice, this new spot with GE Link lighting really shines with the weird. Jeff Goldblum is a rich eccentric in this spot with a lighting servant espousing the benefits of light and of the wonders of GE Link’s technology in some late night infomercial-inspired goodness.

A spot this funny and good warrants a watch and a rewatch or two and we’re sure many others would agree.

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