McDonald’s Canada is looking to inspire laughs with a new app that defends the franchise’s much-beloved fried potato product. The Fry Defender is, yes, a real app which you can download here.
The YouTube video campaign feels like nothing we’ve seen from McDonald’s before, looking to target millennials in a way that feels curiously similar to something that Burger King or Jack in the Box would employ. McDonald’s brings the digital campaign to life with an interactive website and Tumblr, corralling the campaign with the hashtag #stopfrytheft.
