On Friday, Facebook unveiled in a new blog post that they would be making it even easier to unfollow friends and items in your newsfeed than ever before. If you were concerned about organic reach before, this utility will possibly make that reach even less– if your content isn’t up to snuff.

This all is in line with Mark Zuckerberg’s recent Q&A, where we discussed how Facebook is taking strides to give users more control over how they want their Facebook feeds to look like.

So what does this mean for brands whose pages are more often than not buried in mix without a paid boost It’s going to take a bit more to ensure users aren’t unfollowing you. Just one lackluster post could mean a big dip in followers and more users choosing to see less of your content.

For now, the feature is available on desktop and mobile web version of Facebook but will soon be coming to the social network’s popular mobile app.