Wildfire, acquired by Google recently, looked at 10,000 Facebook campaigns during the past nine months, from sweepstakes and contests to trivia and quizzes. They discovered that for every 10 brand advocates who join a social campaign on Facebook, 13 new friends engage with the campaign.
Find out more information like this at Media Post.
—
Sign up for [a]list daily’s professional group on Linked In. Join frank discussions and polls on the latest game marketing trends. Get access to exclusive content you won’t see in the newsletter. Click to request an invite today.
