by Jocelyn Johnson
A year ago we headed into the Newfronts with the same enthusiasm for the biggest digital content market of the year as we will this year (stay tuned for Power-Sixer and Dealmakers news!) In all, VideoInk attended and covered 22 presentations last year. And looking back at our coverage of the programming announcements, there were a lot of stellar formats that emerged from those presentations.
However, the biggest thought that I walked away with, and that has stuck with me over the last 11 months, is this: Of those 22 presentations and nearly 200 formats that were screened, is there a matching buying appetite and/or financial ROI to merit that volume of content? Or are programmers still oversaturating the marketplace with a surplus supply that either drives down price or drives down the sense of urgency to buy, produce, and distribute And the question that looms every year — is the investment into the Newfronts even worth it
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