A new microsite for Mentos’ new line of gum (a pack with two flavors) puts the choice in your hands. This interactive video experience pairs four films that run parallel to each other. The user can drag a slider between each one as the video plays. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. At the end, the user’s engagement is measured and the experience can be shared via Facebook and Twitter.

It’s UP2U
Recommended For You
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending
A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…