A new microsite for Mentos’ new line of gum (a pack with two flavors) puts the choice in your hands. This interactive video experience pairs four films that run parallel to each other. The user can drag a slider between each one as the video plays. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. At the end, the user’s engagement is measured and the experience can be shared via Facebook and Twitter.
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