Making its viral debut at C2E2, a comic and entertainment event held in Chicago, JoinShield.com {link no longer active} is a destination website experience that allows users to login, create a profile and become an agent of the ultra-elite global security taskforce S.H.I.E.L.D. In a partnership with Acura, each new recruit of S.H.I.E.L.D. must choose a specially modified weapon and a modified Acura car as their preferred means of travel. Each of the three cars featured (TL, MDX, ZDX) all include a specifications video showing off each car in action. Each new agent is given a dossier of videos, images and information to analyze to complete a task to gain greater security clearance. Completion of simple engagements not only result in a higher rank but unlock access to more classified images, videos, and documents and tasks to complete. After each engagement, an Acura ad will appear reigniting the campaign. Tasks include pinpointing a disturbance, testing avoidance skills, lock picking and testing your lie detecting skills.