Irish cider brand Magners has launched a free iPhone app {link no longer active} featuring Eamon, the Clonmel beekeeper, who lives his daily life always wearing a beard of bees. Users can choose one of six bee beard styles to add to a photo and then share with friends. Every time the app is downloaded, a donation of 50 bees will be made to the British Bee Keeping Association and the Federation of Irish BeeKeepers, to help save 1.5 million urban bees over the next year. A donation will also be made whenever someone ‘likes’ the Magners Facebook page and each time someone enters the competition to win one of 25 Urban Beekeeping Scholarships.
Let Your Bee Beard Grow
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