Newcastle Brown Ale is offering an app called The Subtexter – part of its ongoing “No bollocks” – that lets you expose the more honest subtext behind cliché photos on Facebook.

Turn your subtext into actual text directly on the picture. The Subtexter lets you choose a clichéd category, select a stock photo and cover it, meme style, with impact type and a number of witty captions like “Look, I’m relaxing and bragging” for vacation pics and “I’m at brunch, I hope you wish you were here” for the many budding food photographers.”