According to SportsStream only 40 percent of college basketball teams in this year’s NCAA “March Madness” tournament have both a Facebook and Twitter presence. The app maker is saying that the lack of effort is a lost opportunity for the schools and their fans.
SportsStream has a reason to make fuss about it. It’s an iOS application that provides what it describes as a social second-screen experience for sports fans and teams. With college sports, the developer works with their athletic departments to deliver information through its app to fans during games.
Bob Morgan, SportsStream co-founder and CEO, recently told Mashable that school athletics are making a mistake on social by not differentiating between their most popular sports and teams.
“Without team specific pages, fans may become annoyed by news from sports they aren’t actually interested in.”
Morgan used the example of a basketball fan getting weary of hearing about how the swimming team is performing during March Madness. He noted schools don’t have resources and budgets to run robust social channels, akin to what fans expect from pro teams. Still, he thinks they’re missing the opportunity.
“While activity certainly reaches its peak during championship runs, fans have a personal connection with their favorite teams and staying connected year-round is an imperative — not just during March Madness,” Morgan told Mashable. “They want to know what’s happening with their teams on things such as new recruits, scheduling updates and community outreach. Facebook, Twitter and Instagram are easy ways to get the word out.”
To see which teams aren’t on Twitter and Facebook check out the Sports Stream infographic entitled “Keeping Social Sanity During #MarchMadness” here.
Source Mashable
