One trend that’s picking up quite a bit on social media is face-swapping—the process of taking two faces from a photo and trading them. The effect can be very humorous, or a little disturbing at times, but there’s no denying that it’s a growing trend. And now, Netflix is completely on board with it.
The company recently launched a promotion in France, where fans can use Snapchat to take pictures with characters from the streaming channel’s TV shows, then perform a face-swap with them. They can simply stop by a Netflix billboard and take a picture next to the character of choice, like Frank Underwood from House of Cards or Kimmy Schmidt from The Unbreakable Kimmy Schmidt, then Snap their photos with the face-swap.
One user on Twitter posted his results from trying out the face-swap feature, and as you can see, it’s quite effective.
— Nicolas Garnier (@Nikoslyders) April 23, 2016
Considering Snapchat’s recent boom with users (getting over 10 billion video views a day), it’s no wonder that more companies are hopping on board with its “Snapping” services for promotions. National Geographic tried a similar promotion the previous week, with a face-swapping campaign that pointed towards the understanding of culture.
No word yet if Netflix is considering bringing the promotion to the U.S., but since face-swapping has gotten quite popular, don’t be surprised if a similar campaign shows up. After all, who doesn’t want a face like Frank Underwood’s?