An HTML5 collaboration between the band OK Go, the dance troupe and choreographers Pilobolus, and Google lets users embed their message in a music video and have the band dance it out. Powered by Google Chrome, fans are told to enter a message and shut down other running applications in order to proceed. On launch, the fan is asked to choose whether they want to see the whole video or just their message. A series of moving feet then form the user’s message across multiple browser windows. Fans can share a link to their custom experience, play the video again, send as an e-card, save as a wallpaper or download the song. A behind the scenes video gives users an in-depth look at how the program came together.