It seems that Pinterest itself has gotten into pinning, stepping into the editorial sphere by curating collections of pins hand-picked by staff. To begin with, they have a timely collection of costume ideas, survival skills, and more.
With their latest Halloween-themed board, Pinterest collaborated with the likes of Michelle Phan, eHow, Jessica Harlow and Funny or Die to create a collection of horror costume mastery.
It’s a great way to get new Pinterest users acquainted with how the site works and a new avenue for more content partnerships and sponsorships beyond promoted pins.
Marketers are using Pinterest in more elaborate and creative ways like the Pinterest account created by the fictional main character in Gone Girl. These ways are going beyond creating snackable content, but integrating them with a story, in much the same way Pinterest is choosing to do here by picking topics for Pin Picks that have oodles of worthy content on the platform to choose from.