If your Pinterest strategy has been on the backburner lately or even non-existent, the platform has been giving marketers more reason than ever to rethink how they are approaching it. On top of their continuous efforts to lure men-folk, Pinterest has exceptionallyÂ high user engagement rates and an average referral order from the site is $58.95.
In recent weeks, Pinterest has had some solid annoucements that show they are not only serious about monetization, but they are serious about how they are approaching brand involvement on the platform.
An Ad Unit Carousel
Accoridng to Digiday, Pinterest is now in the process of developing a new ad unit that acts like a multi-image carousel within one promoted pin. While it’s unclear right now as to when this ad unit will officially launch, we’re excited about how brands will be making use of this native interactive unit. So, Pinterest… how about that long-awaited ‘Buy’ button
Pinterest Wants You To Discover Apps, Too
This month, Pinterest has also been making great effort to get in on app marketing dollars by joining forces with Apple. Behold, App Pins, a new product that allows users to pin not just awesome photos of pies and cosplay costumes but apps, too. In a social move from left field, Apple will be creating Pin boards to highlight top apps.