Gartner estimates advertising will contribute $9 billion to social media global revenue of nearly $17 billion this year, up from $12 billion in 2011. The approximate 43 percent increases supports stronger social signals that find their way into search, mobile and premium display ads.
“There is now a social element to most websites, for example, most email services have integrated chat rooms for their users, and travel booking sites allow users to leave messages about their experiences,” notes Neha Gupta, senior research analyst at Gartner. “However, we have only included dedicated websites in our definition and not online environments with social features.”
Read more at Media Post.
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