by Jessica Klein
People have long been warned not to believe everything they see on the internet, but that’s not stopping people in the UK from trusting reviews on YouTube above all over media.
According to the BuzzMyVideos Online Video Barometer, a survey conducted independently by OnePoll, almost half of UK respondents between the ages of 16 and 45 put their faith in YouTubers, while the second largest portion, 23 percent, believe most in what magazines have to say. TV got just 14 percent of the consumer vote of confidence, while radio got a mere 2 percent.
Like in the US, people in the UK turn to YouTube for lots of “how-to” advice. BuzzMyVideos found that 52 percent of the people they surveyed use digital video to figure out how to complete a task. The assumption is that YouTube will not lead them astray.
This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.
