In anticipation of the release of Disney Universe, a new destination Facebook app {link no longer active} has been launched produced by the Ayzenberg Group allowing fans to jump into the action and start causing mayhem. On the landing page, fans can choose a character featured in the Universe and put them in any world (Alice, Lion King, Tron, etc.) by choosing a background. Once complete, fans can print or download their costume. Back at the home screen, fans that choose to “Play Now” can start to spinning, swirling and shooting their way through six mini-games inspired by the Disney Universe. The first one “Cannonball Fun” is inspired by The Pirates of the Caribbean. Each week a new level will be released, so make sure to come back, crank up the volume and try and beat your high score and see how you did against your friends. Fans can earn achievements (i.e. complete playing three games, qualify for the global leaderboard, etc.) and share with their friends.