For the new Stiller/Murphy action comedy Tower Heist, fans can access The Ultimate Heist Crew app on Facebook and start recruiting and earning rewards. Start by answering a few key questions about what you would be willing to steal and why and then start a crew of your own. Once a crew has formed, fans can steal members away from other crews to earn more points. The bigger your crew, the more exclusive ‘lite’ video and content unlocked.