We caught up with YouTuber Maddi Bragg while at VidCon this year to chat about she enjoys about being a part of the vlogger community.

“I started when I was 12,” she says. “I’ve basically grown up on YouTube. I think everyone is on it now and it’s such an amazing platform for people to get together and create and do whatever they want. It’s a place where you can totally be yourself.”

In the four years Maddi has been an active YouTuber, she has grown her channel to nearly 900,000 followers, who watch her fashion and make up how-to’s and unboxing videos. Lately, the YouTuber has been big on Instagram as an artform when crafting an overall aesthetic of her profile. There, she has 729,000 followers, a hefty number for the platform.