From Ad Age: {link no longer active}
The company, purveyor of little web shows such as “Nostalgia Critic,” “Epic Fu,” “Average Betty” and 48,000 others (seriously), is inventing its version of a TV network for a fractured media world where viewers gravitate to shows that appeal directly to who they are; the opposite of what may be TV’s last true megahit, “American Idol.”
Whereas companies like Revision3 try to create slick, heavily-produced shows that number in the single digits, Blip.tv is carving out a niche as a syndicator of user-created shows.
Their recent deal with YouTube, Roku and NBC shows a different way of looking at user-created content. Instead of companies staying put with their own portals, Blip.tv is all about increasing the distribution of these shows as much as possible.
Costs are kept low as users are the ones footing the production bill, and revenue from syndication and other opportunities are split down the line, 50/50.
Is this a model we can see being applied to video games We see a slam dunk when it comes to a model like Xbox Live Indie Games, a story we reported on a few days ago.
Instead of companies tackling the actual content creation, the next big thing is always being developed in some garage or basement. If companies like Blip.tv can focus on syndication, it could be a mutually beneficial relationship that can be applied to multiple mediums, including video games.
