From IndustryGamers: {link no longer active}
Today, on the EA conference call following the company’s Q1 results, EA CEO John Riccitiello commented, “We try not to comment too much on plans that others get to decide and implement, but it’s our view that we’re at a particularly interesting point in the [console] cycle. We’ve got approximately 75 million consolidated installed base against the major platforms in Western markets, where the total installed base on last gen was about 125 [million]. So we’ve sold a lot more at high prices than we did in the last cycle, and we think pricing will move hardware. We anticipate price cuts at some point and we’d like to see them later in the year. We can’t really speculate except to say it would be welcomed in the marketplace. In terms of our own guidance, we take knowledge that we glean under NDA but we can’t disclose that in our call.”
What started as a request seems to be all but confirmed with his taking that knowledge we glean under NDA and giving guidance based on that.
Price cuts all but confirmed by the end of the year And what do you think, are prices that important to hardware and software adoption, or is it nothing some good marketing can handle (When was the last time you saw a good PlayStation 3 ad )
