From The Live Feed:

It’s not just a poster, it’s a treasure hunt! This second season “Fringe” ad contains hidden objects from the show’s past and future mythology, 16 in all (click image for full-size). The use of the hole adds a strong element of mystery. One amateur critic described the poster as “a Photoshop disaster.” But any ad that keeps you staring at it while giving you reasons to watch the show is well done.

Not exactly video game related, but it’s a good look at how other parts of the entertainment industry engage their most passionate users. If you’re a fan, see if you can find all sixteen gems