From Kotaku:
Back in 2002, artist Phil Toledano did a photo series of the different faces gamers make while playing. Now in 2009, Sony is doing the same.
About his original photos, Toledano said this, “I wanted to take portraits of people that would reveal a hidden part of their character. So I had them play video games.”
The PS3 Slim Sony campaign is called “Play Face” and currently features celebrities. Kotaku contacted Toledano about the PS3 campaign. His reply: “It pretty much looks like they happily ripped me off…”
You can take a look at a couple of his pieces on this page and the rest of his project at his site, and compare it to the campaign that’s now running on Japanese TV. He may have a point, although he may also want to talk to British filmmaker Robbie Cooper and his fantastic video of the faces kids make while playing violent video games.
We’re not lawyers, just passive observers, but remember what they say, “every poet is a thief.”
Original Phil Toledano Photos
Sony’s Play Face Campaign
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Robbie Cooper’s The Immersion Project
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