The adorable star of the PlayStation 3 hit LittleBigPlanet is making his move out of games and into toy shelves with a line of real world products by Impact International.
From ToyNews: {link no longer active}
The deal will see the toy company produce a range of plush items, bean toys, mugs, bobbleheads and bags, all featuring LittleBigPlanet’s iconic character Sackboy.
Brazier and Co have signed up to produce a range of PVC figurines for LittleBigPlanet, including a limited edition themed Sackboy.
In addition, poster company GB Eye Limited will develop a range of posters, 3D posters, postcard packs, badges and stickers for LittleBigPlanet, God of War, InFamous, MotorStorm, WipeOut, Killzone and Resistance.
This news impacts the UK, Ireland and the Middle East, and we’re surprised it s taking Sony this long to get an American production and distribution deal for similar items for the U.S.
Whereas many of today s games focus on upselling consumers on virtual goods and expansion packs, this deal should prove to be very profitable in bringing a great character into the real world.
It’s a wonder we still haven’t seen Nintendo really capitalize in a much bigger way with their IP.
