The future of advertising, one virtual costume microtransaction at a time.
Comic-Con may be over, but we re still dissecting some of the news that made it out of San Diego, including this bit on a forming partnership between Marvel and Sony for LittleBigPlanet.
It seems like Marvel, the folks behind Spider-Man, Iron Man and Captain America, are going to allow Sony to create special costumes for use in their hybrid social network/PlayStation 3 game. Kotaku reports:
Marvel showed off three concept renders of Sackboys that may be coming to the PlayStation 3 exclusive, but did not offer dates for the costumes, nor confirm that this would be the extent of the Marvel characters that would be licensed for LittleBigPlanet use.
In game advertising is one thing, but this model asks users to pay for licensed costumes for use in the game, something LittleBigPlanet has been doing with game series like Street Fighter and Metal Gear Solid.
