Marvel vs. Capcom: Infinite (or #MVCI) has finally arrived after plenty of fanfare from both brands. Marketing for the new fighting game focuses on the playable characters, as well as the many ways they can be used to defeat an opponent.
Capcom hosted a pre-launch event at the Folsom Street Foundry in San Francisco on September 18. During this event, fans were given early access to Marvel vs. Capcom: Infinite prior to it going on sale. The entire event was broadcast live from the Capcom Fighters Twitch channel. Early copies were available at a nearby Gamestop, where executive producer Yoshinoro Ono was on hand for autographs.
Providing hands-on experiences with the game has been Capcom’s biggest strategy for urging pre-orders, beginning with E3 and followed by a large San Diego Comic-Con activation. Marvel Games were on-site with an arsenal of games, including Marvel vs. Capcom: Infinite for players to try.
Funko Pop! created a series of special vinyl figures inspired by the game—each coming in a pack of two that pairs one Marvel character with one one from Capcom. Dueling pairs include Captain Marvel vs. Chun-Li, Rocket vs. Mega Man X, Gamora vs. Strider and more.
Customization is a major draw for fighting game fans, not just aesthetically, but for creating different play styles. In Marvel vs. Capcom: Infinite, using Infinity Stones grants a character special abilities or boosts to aid them in battle.
To help illustrate all the possibilities for gameplay, Capcom hosted a number of livestreams and interviews and released trailers that focused on specific character abilities.
Of course, aesthetics are fun, too—and the game offers a number of variant costumes for its battling heroes. Pre-ordering Marvel vs. Capcom: Infinite unlocks special costumes for Thor, Ryu, Hulk and Mega Man X. A special Captain Marvel pilot costume is available for PlayStation 4 players.
“Gladiator Hulk” and “Warrior Thor” costumes no doubt help build hype for Thor: Ragnarok before it hits theaters in November, as well as Captain Marvel—whose film won’t debut until 2019 but is still getting a lot of hype.
A special collector’s edition of Marvel vs. Capcom is available and it includes four statues—Mega Man X, Chun-Li, Captain Marvel and Iron Man—along with a deluxe edition of the game and a box of light-up Infinity Stones. Marvel unboxed the collector’s edition on Facebook Live, giving fans an exclusive first look.
Marvel celebrated the game in August by creating 20 variant covers that feature Capcom character battles. Titles include Iron Man, I Am Groot, The Mighty Thor, Rocket and more.
— Bill Rosemann (@BillRosemann) September 15, 2017
Capcom is investing a great deal in esports for its fighting franchises and is considering the addition of Marvel vs. Capcom: Infinite into its Capcom Pro Tour. In addition, Capcom is building an infrastructure for mobile esports, beginning with its Street Fighter franchise. If the company’s job postings are any indication, other franchises may soon enter the mobile esports arena.
Marvel vs. Capcom: Infinite is available now for PlayStation 4, Xbox One and PC.