From Big Download:
DC Comics’ Wildstorm division has been taking the lead on releasing a number of game-based comics lately including World of Warcraft, StarCraft, Prototype, Mirror’s Edge, Gears of War and others. Now it looks like Wildstorm will be releasing a mini-series based on Call of Duty: Modern Warfare 2.
The diversification of gaming’s biggest brands continues with Activision’s push of Modern Warfare 2 into comics territory.
Because the mediums share a similar hardcore demographics (young males), are these efforts going to pay off, or are you just talking to the same exact audience who already knows your brand?
Then again, taking a look at the Xbox Live most played chart for last week, Call of Duty 4 and 5 are in top three (Halo 3 is still the number one game). Maybe this is all about extending the brand since those games have an insanely long shelf life thanks to their multiplayer components.
