• Identify heuristics and cognitive biases to better inform your models
  • Understand how different types of priming and information work in marketing
  • Harness the power of heuristics such as availability and anchoring

In his second a.university course on the topic of marketing science, Piotr Urbanski, Ph.D., Ayzenberg associate director of marketing science, shares how to better identify cognitive biases in decision making, how analysts and data scientists can understand the causes of their data, and how strategists and creatives can ground their concepts in the science of human behavior to inform consumers without being outright deceptive.