At this week’s Gamescom, Sony announced a myriad of developments, from the creation of a new design for the PlayStation 3 to a multitude of games and peripherals for their home and portable consoles.
One thing that didn’t make so much of an appearance? The words PlayStation 3.
Ever since the terrible design decision to go with the Spider-Man font for it’s PlayStation 3 branding, both in games and on the console itself, PlayStation 3 has had quite a hard time getting consumers really interested in the machine.
We’re not laying blame just on the branding, but the rebranding efforts that are going on are a great step in the right direction. Amongst the changes:
– Junking that horrible Spider-Man font
– Focusing on the term PS3 instead of PlayStation 3
– Making the multi-colored PS logo, unchanged in 15 years, a sleek chrome
– Having a classy look to the start of their Gamescom videos, with colorful laser lights that exude the cutting edge
Now if only they stopped with the accented “PlayStayshon” bumpers, we’d be all good.
