Here are some of the top personnel moves in marketing over the last week.
SPYR Launches ESports Division
Holding company SPYR Inc., which specializes in mobile game development and publishing and the restaurant industry, is jumping into eSports by hiring Mike Turner as VP of strategic partnerships. In his role, Turner will focus on developing strategic partnerships in Asian markets while launching a new eSports division. Turner is a gaming industry veteran, having held leadership roles at World of Tanks publisher, Wargaming, Big Collision Games and FASA Studios at Microsoft.
Mike has held leadership roles for companies such as Wargaming America, Inc. (the developer and publisher of World of Tanks),
CastAR Expands Executive Team With Three Hires
Mixed Reality entertainment company CastAR announced that it has hired Peter Dille as CMO, Mel Heydari as head of talent, and Arnie Sen as VP of engineering. The team will help bring the platform to market in 2017.
Peter Dille has over 20 years of experience in leading marketing strategies for entertainment companies. His most recent role was as CMO for the mobile advising company, Tapjoy. Other positions include being senior vice president at Sony Computer Entertainment, where he helped launch the original PlayStation and PlayStation 3. Dille was also once the senior vice president of worldwide marketing at THQ.
MSG Networks Names New Marketing VP
Specializing in sports entertainment, MSG Networks has named Kevin Marotta as senior VP of marketing and content strategy. The network also announced that Melissa Karten has been promoted to VP of Marketing for the organization.
FOX Sports Names SVP Of Brand Marketing
Whit Haskel has been promoted to senior vice president of brand marketing at FOX Sports. In his new role, he assumes joint oversight of FOX Deportes’ marketing and promotional activity with a focus on the strategic alignment of properties airing on FOX Deportes and FOX Sports’ English-language channels. Furthermore, Haskel is in charge of leading the market relationship between FOX Sports and the Mexican National Federation.
Comcast Spotlight Names SVP Of Marketing
Maria Weaver has been named Comcast Spotlight’s SVP of marketing, and is responsible for developing a strategic evolution of Spotlight’s brand, reputation and product marketing. Additionally, Weaver will be responsible for creating and managing the marketing strategy for Comcast Spotlight’s multiple advertising solutions. Weaver’s most recent position was at Interactive One as SVP head of sales and marketing. She most recently worked for Interactive One, the digital division of Radio One Inc, as the SVP head of sales and marketing.
Jenzabar Hires New VP Of Marketing And Communications
Boston based Jenzabar, which provides software strategies for higher education, announced that it has hired Eileen Smith its new Vice President of marketing and communications. In her new role, Smith will oversee Jenzabar’s global marketing organization and will be responsible for continuing to build the brand and creating consumer demand.
Marketo Names New CEO
Marketing software company Marketo has hired Steve Lucas as its new CEO. He takes over for company founder Phil Fernandez, who will be stepping down on November 1. Lucas’ most recent role before joining Marketo was as president of enterprise platform and analytics at SAP.
GoldieBlox Hires New CMO
The award-winning children’s multimedia company, GoldieBlox, has hired Kenny Davis as chief marketing officer. Prior to joining GoldieBlox, Davis was the senior director for global marketing at Hasbro. Additionally, the company has also hired Jenna Boyd as its chief content officer and Jennifer Rahardjanoto as creative director.
Globalscape Appoints Vice President of Marketing
Globalscape, which specializes in the secure exchange of business information, has appointed Gary S. Mullen as vice president of marketing. According to a press release, Mullen “will oversee and lead marketing strategy, messaging development and demand generation initiatives. In addition, Mullen will oversee communications, content, channel and event marketing to drive brand awareness and increase the overall impact marketing results have on the sales organization.”
Mullen brings over 20 years of experience in technology with focus on building global, customer-focused marketing teams. He has held previous leadership positions at Kaspersky Lab, Vijilan Security, IBM, Cybertrust and GE and others.
B12 Hires SVP Of Growth And Marketing
B12 is an early stage human-assisted AI company that is “leading the movement toward the intersection of how humans and machines work together.” The company announced that it has hired Ethan Dobson as senior vice president of growth and marketing. In this role, will be responsible for overall revenue growth, marketing, and ensuring that B12 is a dominant player in what will be a $70B industry by 2020.
Viacom Promotes Chris McCarthy
Media giant Viacom has named Chris McCarthy to the role of president of MTV, VH1 and Logo. His new role gains him leadership of MTV, where he will manage creative and business operations, which adds to his responsibilities VH1 and Logo, which he has been in charge of since June. Under his leadership, VH1 managed to deliver its biggest YOY ratings growth in 15 years.
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