“It’s an interesting world, because it has to be organic,” says Erik Whiteford, Director of Marketing at Wargaming America. “We have to find people that are naturally going to be interested in our products and articulate our products in their own voices.”
Wargaming’s Erik Whiteford On The Power Of Influencers
Recommended For You
Brands Navigate Constant Disruption By Reimagining Marketing’s Role
According to a new report based on a survey of leaders of the Consumer Goods Forum,…
Establishing A Mutually Beneficial Partnership Model With Guillaume Bouvard, CMO At Extend
Guillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two…
Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024
The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and…