Video has proven to be quite effective to Facebook over the last year, as numbers indicate that it’s gaining popularity in the face of its main competitor, YouTube. Now, the popular social site is moving forward with some effective changes to its desktop video ads, allowing you to install a desktop game directly from a video ad.

Facebook announced in a recent blog post that it would introduce video functionality to desktop app ads, as a way to attract more people to install and play Facebook desktop games. This shows that the company remains devoted to the game medium, despite the growing presence of its video division. Games are an important category for Facebook, with 445 million people still playing games on Facebook across both the desktop and mobile devices.

“This means that selected partners can start using video creative for desktop app ads in Power Editor and Ads Create Tool,” said the blog post. “The video unit has similar functionality to our mobile app ads; it’s eligible to play automatically in News Freed, there is a persistent call-to-action over the video pop-up for ads rendering on the right hand side of the page, and all videos now have an end card that appears after they finish with options to replay it or install the game.”

With people viewing over four billion native videos on Facebook on a daily basis, there’s more consistency with the program – and a possible opportunity to increase the popularity of certain games. An early adopter to the program, Plamee, has shown excitement with the improvements. Said Michael Velkes, the company’s vice president of marketing, “The desktop app ad unit is the best converting non-incentive ad unit available in the industry. Adding this with video is a game-changer for the quality and loyalty of players.”

A select group of partners will be taking part in the program, but Facebook anticipates that it will be “available broadly soon.” Those companies that are interested in signing up for the program can do so here.