With the Facebook-powered Oculus Rift device speeding its way closer to production, many developers are utilizing the virtual reality-powered gear for a number of purposes, including promotional. Car manufacturer Lexus is the latest company to hop on board the virtual train, as it has teamed up with ad agency Team One on a new project that enables the device to create a test drive simulation of its latest vehicle.
The RC F Rift, the project’s official name, enables participants to grip onto an RC F steering wheel and foot pedals, modeled similarly to the ones featured in the vehicle, and use the Oculus Rift to take a virtual test drive of the car. With it, they can race along a number of courses around the world, including the Fuji Speedway, without the risk of crashing and damaging a real vehicle.
The program recently debuted at the Pebble Beach Concours d’Elegance a couple of months ago, and made its public debut at the Orange County Auto Show this past weekend, where it met with huge acclaim. The video below gives you an idea of just how the simulation runs, even if the 3D effect isn’t entirely replicated.