There’s no question that digital content is slowly but surely moving in on traditional television’s territory, with the likes of Netflix, HBO Now, Hulu Plus and others offering the kind of on-demand content that makes it easier for folks to “cut the cord” from their television. And it looks like that strength is growing, judging by the attendees coming to the NewFronts 2015 event.

Set to take place next week, the two-week NewFronts event, which takes place in New York, will see 34 companies providing presentations, with a major focus on on-demand entertainment, according to Variety. These companies include YouTube, Hulu, Disney’s Maker Studios, AOL, Vice Media, Yahoo, Machinima, Defy Media and Buzzfeed, among others. Traditional media companies will also have presentations, including the New York Times, News Corp. and Bloomberg. (The full schedule is available here.)

More digital companies entering the fray is quite simple – and understandable from a business perspective. “People are starting to understand that there’s a lot of money to be made in digital, beyond just YouTube,” said Alan Wolk, senior analyst for TDG Research.

Wolk certainly isn’t wrong, as the U.S. digital video-ad spending is expected to take a 30 percent jump to $7.8 billion this year. While TV advertising continues to be strong at nearly ten times that ($70.6 billion), it’s certainly taken a hit.

With NewFronts, companies are looking for opportunities to show what they have – like Machinima with its recent backings by Warner Bros. and Google. Said CEO Chad Gutstein, “People are understanding that (content created on YouTube and other digital platforms) is not a cute little thing you’re doing. I’m beginning to feel the tipping point has happened.”

This also marks a slight change from NewFronts’ original format, which focused on Internet-video distributors getting on the radar of marketers in control of TV budgets and such. “When this started, people were making proclamations that they were worthy of attention,” said Dawn Ostroff, head of Conde Nast Entertainment. “But in a very short period of time it’s become much more important – digital is now an important part of the buy. The engagement in digital video is very significant.”

Continuing to talk about focus on programming, Ostroff added, “Our strategy is, you have a certain amount of content you’re going to make but you’re really selling across a network, so advertisers can buy a demo or a segment. It’s not unlike a television network.”

Although some question the advertising commitments that come from the show, “There is tremendous interest from advertisers and brands to hear about what everyone is doing – whether or not they spend ad dollars the next day,” said Keith Richman, president of Defy Media. “What you’ll see from us is just how deep the ecosystem is, and how the views associated with our brands are really strong relative to television.”

Speaking with Adage, StyleHaul CEO Stephanie Horbaczewski added, “There’s been a lot of evolution in the MCN (multichannel network) landscape over the last few years as MCN’s have vocally said the definition no longer really encompasses all of our businesses.”

The NewFronts event should certainly be interesting – especially as these MCN’s talk about their exclusives and features.