Pepsi has had a history of ribbing Coke in its commercials as the “alternative” brand of cola. Here, they do a good job of poking fun at the much hyped #CokeChase and plug their new Pepsi Next at the same time.
Pepsi has had a history of ribbing Coke in its commercials as the “alternative” brand of cola. Here, they do a good job of poking fun at the much hyped #CokeChase and plug their new Pepsi Next at the same time.
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360 by Katie Lundin. Simply showing up online with a business website isn’t enough…
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
Complexities In Marketing To A Broad Audience With Zach Kitschke, CMO At Canva
Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his…