With The Hunger Games: Mockingjay Part 1 set to launch in theaters next month – and probably reach similar financial success as the previous films, thanks to main star Jennifer Lawrence – promotional companies have begun stepping up with tie-ins to the forthcoming blockbuster.
Lionsgate, the studio behind Hunger Games, announced various promotions today, including tie-ins with Doritos, Whole Foods Market’s Whole Planet Foundation and Mazda.
Doritos already has a program in place, working with Mazda on an app called “Our Leader the Mockingjay,” which will release on Apple and Android devices closer to the film’s release. In addition, specific bags of Doritos will feature Mockingjay-style themes, as well as codes that unlock new content within the app. An online sweepstakes will kick off shortly as well, with the grand prize being a trip to the U.S. premiere of the film.
Meanwhile, Mazda will be “the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay Part 1,” according to a statement from the company. The company will offer the ability to scan the Mazda logo to unlock exclusive content for the film, as well as a design contest through Tumblr where parties have a chance at winning a special hovercraft.
Finally, the Whole Planet Foundation will offer a charity tie-in, donating $1 to a fun for global antipoverty microcredits with the purchase of a container of Courage of One juice from the Whole Foods stores. A sweepstakes will also launch soon, where entrants have a chance to win tickets to the film, as well as gift cards for their stores.
No doubt each of these promotions will play a huge part with the film’s release, and bask in its success, as previous companies have done with other films in the series, including 2012’s immensely popular Catching Fire.
The Hunger Games: Mockingjay Part 1 hits theaters on November 21st.
Source: Deadline
