Is Your Brand Poised For Growth?

Brand loyalty is an increasingly fickle thing to keep track of in such a fast-changing media…

Casual Connect Europe 2018 Coming To London This May

On May 29-31, join 1,800 games industry professionals in London—the gateway to Europe—at the deal-making event where…

4 Top Trends To Help Content Marketers Make Meaningful Connections

Media has become democratized: Everyone can get involved. But succeeding is something else entirely. So what…

Understanding Social Speech Builds Better Relationships With Consumers

Social speech, complemented by turning data into insights, is becoming more critical for marketers to employ…

US Ad Spending Hits All-Time High; Instagram Passes Snapchat In New Users

Dropping even lower than last year, the 2017 Emmy Awards hit an all-time low for Nielsen…

Microsoft Expands Xbox Chief Phil Spencer’s Role

Phil Spencer has ascended further in the Microsoft hierarchy, assuming the position of vice president of gaming,…

Global Ad Spending Forecast Shrinks; Engagement On Instagram Increasing Dramatically

Zenith has lowered its global ad-spending forecast for 2017 and 2018, reducing their growth prediction from…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

IMAX, General Motors, Foxwoods, NHL’s Golden Nights Name New CMOs

Stat Of The Week: Nearly 75 percent of chief marketing officers believe their jobs aren’t designed…

The Ayzenberg EMV Index Report

Download the Ayzenberg Earned Media Value Index Report Ayzenberg Group has released the Ayzenberg Earned Media…

ESL, MusclePharm Hire New CMOs; Pinterest Poaches Pair Of Execs For Products And Partnerships

Rodrigo Samwell is the new chief marketing officer for ESL. In a corresponding move, ESL also…

Twitch Taps New Head Of Global Marketing; IBM Watson, LendingTree, Dick’s Name New CMOs

Twitch has hired Kate Jhaveri as their senior vice president of marketing, the social video platform…

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