Understanding Social Speech Builds Better Relationships With Consumers

Social speech, complemented by turning data into insights, is becoming more critical for marketers to employ…

US Ad Spending Hits All-Time High; Instagram Passes Snapchat In New Users

Dropping even lower than last year, the 2017 Emmy Awards hit an all-time low for Nielsen…

Microsoft Expands Xbox Chief Phil Spencer’s Role

Phil Spencer has ascended further in the Microsoft hierarchy, assuming the position of vice president of gaming,…

Global Ad Spending Forecast Shrinks; Engagement On Instagram Increasing Dramatically

Zenith has lowered its global ad-spending forecast for 2017 and 2018, reducing their growth prediction from…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

IMAX, General Motors, Foxwoods, NHL’s Golden Nights Name New CMOs

Stat Of The Week: Nearly 75 percent of chief marketing officers believe their jobs aren’t designed…

The Ayzenberg EMV Index Report

Download the Ayzenberg Earned Media Value Index Report Ayzenberg Group has released the Ayzenberg Earned Media…

ESL, MusclePharm Hire New CMOs; Pinterest Poaches Pair Of Execs For Products And Partnerships

Rodrigo Samwell is the new chief marketing officer for ESL. In a corresponding move, ESL also…

Twitch Taps New Head Of Global Marketing; IBM Watson, LendingTree, Dick’s Name New CMOs

Twitch has hired Kate Jhaveri as their senior vice president of marketing, the social video platform…

Hostess, Hershey And Sonic Appoint New Executives To Key Roles

Baked goods company Hostess Brands promoted Andrew Jacobs to executive vice president and chief commercial officer. Jacobs previously served as senior…

Spotify Tunes Up For Agencies And Auto Brands With New Hires

Spotify has hired two executives to work across ad agencies and automotive brands. Angela Solk will…

Take-Two Taps New 2K Games President; Staples Names CMO

David Ismailer, who has been with Take-Two Interactive Software since 2002, has been promoted to president of…