Frontline Marketing

Daily Harvest, Chicago Cubs, WGN Expand Marketing C-Suite

By | January 4, 2018 |

Highlights

Patrick Yee, former CEO of Laird + Partners, has joined food subscription start-up Daily Harvest as its CMO, which recently secured $43 million in funding from investors.

“It’s really about standing for something more than just our products,” Yee told WWD. “I think I’m bringing a content approach with my background with Refinery and certainly my stint at Laird as well.”

Before joining Laird + Partners, Yee served as executive vice president of marketing and strategy for Refinery29 for eight years.


The Chicago Cubs have hired Lauren Fritts as vice president of marketing, where she will oversee all of the team’s branding initiatives.

Prior to joining the Cubs, Fritts worked at Gatorade as director of consumer engagement, a role in which she led branded content and experiential marketing efforts.


WGN America has promoted Brian Dollenmayer to the position of chief marketing officer, an expanded role in which he will handle marketing efforts for both the network and Tribune Studios, WGN America’s original content arm.

Dollenmayer first joined WGN in 2013 as executive vice president of marketing and promotions, playing a part in the company’s transition from a Chicago-specific TV station to a national cable network.


Ron Perry has joined Columbia Records as its latest chairman and CEO, the record label announced.

“Ron is an immensely dynamic and forward-thinking executive who excels at bringing the best out of artistic vision,” said Rob Stringer, CEO of Sony Music Entertainment. “After his enormous success in recent years, we are thrilled to have Ron join Sony Music and lead the great team and unparalleled roster at the legendary Columbia Records label.”

Before signing on with Columbia, Perry served as president for Songs Music Publishing, signing Grammy-award winning artist Lorde, among others.

The Rest Of The C-Suite

(Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, January 5. Have a new hire tip? Let us know at editorial@alistdaily.com.)

Global information and analytics firm IHS Markit has announced the appointments of two new company directors, Lord Browne of Madingley and Nicoletta Giadrossi.

“We believe Lord Browne’s financial and energy industry expertise will enable him to contribute significant managerial, strategic and financial oversight skills,” said Lance Uggla, the company’s president and chief operating officer. “Similarly, Nicoletta’s extensive business experience in the industrial and energy sectors in Europe and her consulting and private equity background bring a unique perspective to the board.”

Lord Browne had served as the CEO of British Petroleum from 1995 to 2007, and since then served a joint head of renewable energy practice at Riverstone. Giadrossi most recently served as a senior advisor for Bain Capital Partners in Europe, since 2015.


Snap Inc. has hired Rahul Chopra as head of Stories Everywhere content, a product that has not yet been announced. According to a report from Cheddar, it will make Snapchat Stories available outside the app. No details on when or in what form Stories Everywhere will be released are currently available.

Chopra most recently served as CEO of Storyful, a social data agency subsidiary of News Corp, a position he departed in September.


Steve Butts, IGN’s editor in chief, has been dismissed from his position at the gaming news website after accusations of harassment.

“IGN initiated an investigation into alleged misconduct involving Steve Butts,” said Mitch Galbraith, IGN’s general manager. “As a result of the investigation, the company has appropriately determined to part ways with Mr. Butts.”

Butts has been with IGN since 2012.


Two Vice Media executives, president Andrew Creighton and chief digital officer Mike Germano, have been placed on leave shortly after the publication of an expose about sexual harrassment at the company by The New York Times

“Let’s be frank,” Sarah Broderick, Vice’s chief operations and financial officer, said in an email to staff, “we need more women and diversity throughout the organization.”


Hulu has promoted Julie DeTraglia to the newly created position of head of research, centralizing its insights and analysis teams under a single executive.

Before her promotion, DeTraglia served as head of ad sales research.


DJ Khaled announced a partnership with Weight Watchers, wherein he will serve as a social media ambassador for the brand’s new “Freestyle” program.

“DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle,” said Mindy Grossman, president and CEO of Weight Watchers. “By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.”


Rob Lowe announced that he will serve as a brand spokesperson for Atkins Nutritionals, creators of the low-carb Atkins diet.

“The new campaign follows our ‘Today’s Atkins’ creative launched this past fall and continues to show that Atkins extends way beyond a diet,” said Scott Parker, chief marketing officer for Atkins Nutritionals. “Rob is a great representative of this lifestyle, as he has followed an Atkins low carb approach for years.”


Roku has tapped Scott Rosenberg to fill the now-vacant position of general manager of platform business, as the current one, Steve Shannon, has announced his departure.

“Steve joined Roku in the early days of our monetization strategy and was instrumental in developing key advertising, content and services initiatives as well as recruiting top talent like Scott,” said Roku CEO Anthony Wood.

Rosenberg has been with the streaming platform since 2012.


David White has joined Accolade Wines as its United Kingdom marketing director. Previously, he served as director and general manager for Moët Hennessy Diageo Singapore.


Job Vacancies 

Product Manager – APIs Ayzenberg Pasadena, CA
VP of Marketing GE Healthcare Chicago, IL
Sr. Director, Sports Partnerships and Marketing Initiatives SiriusXM New York, NY
Sr. Director, Brand Marketing Capcom San Francisco, CA
Sr. Director of Partner Marketing The Walt Disney Company New York, NY
Director of Global Strategic Marketing  Johnson & Johnson Raritan, NJ

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