TwitchTV has announced that The Showdown Effect from Paradox Interactive will have simple in-game streaming to the site. This is the first company to sign up for integration enabling players to live stream their gameplay with a click of a button.

“We’ve seen explosive growth in the live broadcasting industry which is happening organically with gamers and strategically with publishers, both of which recognize that gaming has evolved into a spectator phenomenon,” said Emmett Shear, CEO of TwitchTV. “Enabling players to stream their games to TwitchTV with a quick click – such as what Paradox Interactive is doing with The Showdown Effect – opens the door even wider to potential streamers in the gaming community.”

“We wanted players to be able to easily broadcast The Showdown Effect directly from their computers since many of our games are already being streamed in a less turnkey manner,” said Fred Wester, CEO of Paradox Interactive. “The Showdown Effect is a multiplayer game inspired by 80’s and 90’s action movies and packed with weird and wild weapons from frying pans and broomsticks to light sabers and shotguns; it really lends itself to a spectator driven medium like TwitchTV.”