Amazon has come a long way in streaming video popularity since it launched its Instant Video streaming service, even before  the recently released Fire TV has an effect.

A report from Qwilt last month indicates that the company has increased by 94 percent in streaming traffic since last year. In addition, some U.S. operator networks report that the company’s video traffic has increased by nearly 300 percent during that same time period.

As a result, Amazon has now moved into a third place position when it comes to ranking of streaming services, just behind Netflix and YouTube. It’s managed to pass Hulu and Apple with ease, after being ranked number five at this time last year.

“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, the vice president of Digital Video and Music for Amazon.

The channel currently airs a number of fan favorites, including 24, Veronica Mars and Downton Abbey.

Source: CBS News