Kristian Segrestrale has left Electronic Arts. His position as head of EA's digital publishing, marketing and Origin groups will be fulfilled by Peter Moore. Segrestrale co-founded Playfish and joined EA when the company acquired Playfish for $400 million in 2009.
"Kristian has elected to return to the world of start-ups where we first met him," wrote CEO John Riccitiello in an internal memo. "I want to thank Kristian for the vision and tireless energy that he invested to help make EA Digital what it is today: a highly-efficient and digitally-tuned operation unlike anything else in the gaming industry. Kristian's contributions strengthened EA and we wish him well in the future.
"With the move of the EA Digital teams under Peter's direction, he will now have responsibility for all of EA's revenues globally - packaged goods and digital. Aligning the EA Digital groups in Peter's organization, which already includes Global Publishing, EA Global Media Solutions, Worldwide Customer Experience and Mobile and Social Publishing, gives us greater focus on how we can use digital tools to accelerate revenue growth and improve the customer journey across all of our business."