A new report from Adroit Digital titled Online Video: Look Who's Watching Now, surveyed 2,000 Americans over age 18 and saw some surprising video viewing habits. Of those surveyed, 68 percent said they are viewing content from YouTube while 51 percent said they watch traditional TV, showing a quickly widening gap between pay TV viewership and digital. Netflix is also ascending to meet traditional TV viewership levels-- 49 percent of respondants get their fix through the online subscription service.
If these were statistics of millennial viewership habits, this wouldn't be much of a surprise. However, the high numbers point to the conclusion that online video isn't just appealing to the young anymore.
The survey also looked into ad consumption preferences to find that 68 percent of respondants said they would be more influenced by a short video as opposed to an ad that is text-based. In the 18-24 age range, that number went up to 72 percent.
This is all just more evidence that the digital video industry is booming. In Q1, Netflix reported a 23.2 percent increase from the same period last year with over 34 million subscribers and Hulu had risen 50 percent to 6 million subscribers.