By: Sahil Patel
Those who aren’t interested in watching Katy Perry and Lenny Kravitz during this year’s “Super Bowl Halftime Show” will have the chance to go online and watch some of YouTube’s biggest stars instead.*
YouTube plans to put on its own halftime show during the year’s biggest television event. It will be hosted by Harley Morenstein, the main guy behind the popular YouTube cooking series “Epic Meal Time.” Morenstein is a member of Collective Digital Studio, which will be producing the program in partnership with YouTube. More than 20 YouTube stars and musicians — some of whom are also affiliated with CDS — will appear during the show, including Freddie Wong, Toby Turner, and Rhett and Link.
Running during the game and filmed at YouTube Space LA, YouTube’s show will feature musical performances and stunts, as well as fake ads created by the online stars. Wong’s ad, for instance, will be a parody of ‘90s-style ads for sugary drinks, one that devolves into something much darker, according to Bloomberg.
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