With the launch of Michael Jackson The Experience, Ubisoft has launched an official Facebook brand destination {link no longer active} to being the community together and unite conversation. The Gameplay destination on Facebook gives the user a choice of several gameplay videos to browse and watch before even liking the page. Each gameplay video shows how the user s dance moves sync with a 3D animated version of the King of Pop. 400,000 likes and growing, the page is bringing together gaming fans and MJ fans from around the world.