Fox aired a bizarre, unflattering parody of the Dallas Cowboys during Sunday NFL coverage that s drawn viewer scorn, reports Ad Age.  The cartoon skit was presented as sponsored content from Burger King.  It depicts three Cowboys including quarterback Tony Romo and head coach Wade Phillips mocking their poor performance and cracking fat jokes about Romo’s celebrity ex-girlfriend Jessica Simpson.

In the Texas torch mob equivalent of a viewer survey outcome, the Dallas NBC affiliate polled viewers of the skit as 45 percent furious.

Watch it at Ad Age.