Twitch announced it’s teaming up with the Raiders as a founding partner to launch Allegiant Stadium in Las Vegas, scheduled to be completed in 2020. The new home of Raider Nation, Allegiant Stadium will feature a Twitch-branded lounge that incorporates Twitch’s live streaming capabilities and active community into a variety of experiential events.
The lounge will be replete with immersive features for visitors including streamer stations and Twitch viewing screens. Future Twitch activations will also take place at the Twitch lounge and will include top-billed sporting events, esports competitions and concerts.
The partnership is part of the video streaming platform’s long-term vision for multiplayer and esports entertainment. In 2016, Twitch became the official sponsor sales representative of professional esports teams Cloud9 and Team SoloMid. The partnership gives the brands exclusive access to large advertising inventory available on Twitch.
“Esports fans make up an enormous audience that’s deeply desirable to brands–and extremely difficult to reach through traditional advertising channels. Leveraging our sales expertise to ensure that non-gaming brands enter the space in a meaningful way is a decisive first step toward that necessity,” Twitch’s vice president and commercial director for esports, Kristen Salvatore, previously told AList.
In 2018, G2 esports signed a multi-year exclusive partnership with Twitch that made it so Twitch is the only live-streaming platform to cover all G2 esports teams and players.
Twitch was recently named the exclusive streaming partner of the National Women’s Hockey League (NWHL). Beginning October 5, for the next three years, Twitch will stream the league’s regular season, Isobel Cup Playoff and special event games. c players and the league will split revenue from the agreement 50/50.