To celebrate the 25th anniversary of Jurassic Park and the upcoming release of Jurassic World: Fallen Kingdom, Universal hosted a dinosaur-themed runway show in Australia.
Complete with animatronic dinosaurs, cinematic music and jungle foliage, the Jurassic World event marked the first time Universal Brand Development entered the fashion scene, as well as Australia’s first ever film-fashion industry collaboration for the runway.
Universal teamed up with seven fashion designers from the region: Sarah Joseph Couture, A.BCH, Ewol, Keegan, Leah Da Gloria, Vincent Li and Lunar Sand.
Each designer showcased their own spin on the imagery of Universal’s iconic dinosaur film series, from netted gowns that resemble scales to tribal motifs. The iconic T-Rex skeleton logo of Jurassic Park/World was a common theme, as well. The title of A.BCH’s collection was “We Can Save Them,” most likely a reference to the efforts by Jurassic World‘s Dinosaur Protection Group to save the dinosaurs from an extinction event.
Wednesday night’s fashion show was meant to provide “Australian fashionists a deeper connection to the blockbuster franchise,” according to opening statements by Jo Pascoe, Universal Brand Development’s country director for Australia and New Zealand.
Each collection will be available for preorder on each designers’ website or through selected boutiques across Australia in 2018.
Universal has pulled out the stops for Jurassic Park‘s anniversary this year, engaging fans with contests, digital content and physical attractions as they gear up for the theatrical release of Fallen Kingdom.
In January, fans were invited to recreate their favorite scenes from Jurassic Park for a chance to win $1,000, themed products and a DVD set. Fan recreations that vary from serious to silly are currently being shared across the official Jurassic Park website and social channels.
On May 11 and 12, Universal Studios Hollywood will host an anniversary celebration that includes a private screening of the original film, costume show, giveaways and of course, trips on the Jurassic Park ride.