Bumble has partnered with Moxy Hotels to create the first of many “BumbleSpots” where members can meet and hang out. BumbleSpot #attheMoxy will debut this month with experiential activations, profile services and bar promotions across the US.
The female-focused networking app will launch its first event on November 13 at the new Moxy Hotel in New York’s financial district, followed by Chicago on November 15 and Denver on November 29. five additional events will take place this year including Seattle, New Orleans, Tempe, New York Times Square and Minneapolis.
BumbleSpot #attheMoxy will serve to increase awareness around Bumble’s offerings beyond dating, to include friendship and business networking. BumbleSpots are chosen based on inclusivity and activities available to enjoy as a couple or group while in a safe environment.
“We’ve worked so hard to cultivate a safe and empowering community online and we’re always looking for opportunities to help our users bring those connections to life,” Andee Olson, director of partnerships at Bumble said in a statement.
Guests will gain access to Bumble’s Profile Doctors, who will advise on presenting themselves within the app. Professional headshots will be provided that together with the Profile Doctors’ consultation, will help earn members a profile seal of approval. To help break the ice, attendees will be invited to participate in improv workshops by the Upright Citizens Brigade, which became a Moxy partner earlier this year.
BumbleSpots will become a fixture at participating Moxy hotels following each event that will be open to Bumble users and Moxy guests. Showing a Bumble app at the bar will earn food discounts, a custom drink menu and twist on regular bar programming, such as giant Jenga.
Bumble has taken an experiential approach to match its users that goes beyond the digital realm. The brand hosted speed meet-ups at SXSW this spring and a number of talks about gender equality. In August, the brand teamed up with HBO to host an exclusive “stay home to the movies” event inside a $30 million townhome.